put https://yourServer.jamfcloud.com/JSSResource/byoprofiles/name/
You cannot reassign the site since it is maintained by Jamf Pro.
<byoprofile>
	<general>
		<name>Personal Device Profile</name>
		<site>
			<id>-1</id>
			<name>None</name>
		</site>
		<enabled>true</enabled>
		<description>Used for Android or iOS BYO device enrollments</description>
	</general>
</byoprofile>